SMI: Seven and Ten boost revenue share as Nine’s share slips
Network Ten and Network Seven both increased their share of media agency spend, with Network Nine’s share of the pie slipping, with the wider television market, along with digital, radio, newspapers and magazines also reporting declines in revenue for the period.
Network Ten boosted its revenue from 24.02% in July last year to 26.11% in July this year, while Seven also increased it share of the spend, from 37.65% last year to 37.78%.
Meanwhile Nine saw their share drop from 38.33% in July last year to 36.11% this year. Nine’s drop in share was due to the network not having the Ashes this year as it did in July last year.
According to Standard Media Index, media agency spend for the first seven months of the calendar year “remains at record levels” with a $47m increase in ad spend from the same seven months last year, at $3.95b.
Strong outdoor growth, up 21.7%to $59.392m from July last year to July 2016 , was partly offset by lower demand for all other major media with outdoor benefiting from the Federal election with some strong TV categories moving spend to the outdoor sector to avoid the election congestion.
Television spend declined 2.7%, year-on-year, from $270.247m to $262.993m, while agency spend on digital dipped by 1.6% from 123.721m to $121.328m.
The decline in spend on TV was put down to the changes in Regional TV affiliations – with Nine now affiliated with Southern Cross Austereo and Ten with Win – and the Ashes broadcast on Nine last July.
Magazine spend was reported down 23.8% to $11.248m while newspapers were down 14.6% to $35.930m.
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