Morning Update: Nike campaign stars 86YO nun; Converse uses rap to showcase climate-proof gear; Pokemon Go finds missing people
https://youtu.be/SEf7MoQYgzE
Creativity Online: An 86-Year-Old Nun and Ironman Competitor Is Nike’s Latest Star Athlete
Nike’s ‘Unlimited‘ campaign has showcased athletes who push their boundaries, including ads featuring babies, apparently super-human pros, a transgender duathlete and the U.S.A. basketball team. Nike adds another angle with a spot that tackles ageism. It profiles the extraordinary 86-year-old nun Sister Madonna Buder, who has competed in more than 40 Ironman races.
Converse has partnered with Korean rapper Keith Ape for a surreally mesmerizing interactive video version of his single ‘Diamonds’, to support the launch of its Autumn 2016 Counter Climate collection.
The apparel and footwear collection uses high-tech fabrics designed for all kinds of weather, and the video, directed by Brthr for agency Anomaly, sees Ape battling the elements, clad in the Chuck II Shield Canvas and Converse Parka from the Counter Climate collection.
Creativity Online: These Posters Encourage Pokemon Go Players to Search for Missing People
A team of creative interns at BBH London has tapped into the Pokemon Go frenzy to raise awareness of missing people in a charity campaign.
The work was created by BBH Barn, the agency’s creative placement scheme, for Missing People, an independent charity which searches for missing people on behalf of their friends and families, and provides specialized support to them.
The Verge: Google is working on a new operating system named Fuchsia
Here’s a puzzle: Google appears to have started work on a completely new operating system, but no one knows quite what it’s for. The project’s name is Fuchsia, and it currently exists as a growing pile of code on the search giant’s code depository and on GitHub, too.
The fledgling OS has a number of interesting features, but so far Google has yet to comment on its intended function. All we really know is that this looks like a fresh start for Google, as the operating system does not use the Linux kernel — a core of basic code that underpins both Android and Chrome OS.
Marketing Week: Snapchat launches 360 video ads with Sony
Sony Pictures Entertainment (SPE) is the first brand to use Snapchat’s new 360-degree ad format to provide users with a snackable 10-second ad, as the brand admits the days of 20-minute engagement are “long gone”.
The campaign promotes SPE’s new thriller ‘Don’t Breathe’, which hits UK cinemas in early September. The film sees three thieves breaking into a blind veteran’s house, only to find themselves trapped inside and fighting for their lives.
