SMI state breakdowns show strong start to 2015 for the West and South Australia
State by state breakdowns of the billings of Australia’s media agencies in January shows spending in West Australia and South Australia surged last month, up 29.4 per cent.
Standard Media Index (SMI) data shows that the paid media spend in the states last month boomed year-on-year, from $25.6m to $33.1m, on the back of growth in both television, radio and digital spends.
According to SMI television was the major driver of the increase with spend on the medium in Adelaide and Perth up 53.1 per cent, rising $5.2m to $15.07m.
That extra cash also contributed to Ten’s increase in revenue share, built on increased bookings for the Big Bash cricket, while other major sporting events such as the one day cricket internationals on Nine and Australian Open tennis on Seven also a factor.
Digital in the two states also grew $2.04m, a rise of 92.8 per cent on the previous year, while radio bookings rose 28.4 percent to $3.81m.
Thosee results were in stark contrast to the result for media spends in Sydney and Melbourne.
SMI reports Sydney fell $17.7m year on year in January, a decline of 7.6 per cent driven by double digit declines in outdoor, newspapers, radio and magazines, while the Melbourne market remained relatively stable – up 1.8 per cent.
Nic Christensen
- Tristan Master from the Standard Media Index will give a detailed presentation on the state of the west’s market at Mumbrella Perth on Wednesday, February 25.
