SMI: Ten’s revenue up 3.1 per cent in last month as paid ad market lifts overall

SMINetwork Ten has seen its share of ad revenue jump 3.7 per cent on last year with the broadcaster crediting the performance of The Bachelor.

Ten posted a share of 23.3 per cent on the back of a stronger ratings performance, according to Standard Media Index (SMI), while both Seven and Nine saw year on year declines with the Seven Network down 2.7 per cent to 39.3 per cent and Nine down 0.9 per cent to 38.3 per cent.

Despite uncertainty in global markets in August media agency spend lifted 3.3 per cent to $652.5m, with outdoor rocketing by 23.7 per cent to claim $66m in revenues and digital media up 16.2 per cent to $144.2m.

Once again print was worst hit with newspapers recording a 22.1 per cent decline (down from a fall of 29.4 per cent last month) and magazines down 11.7 per cent (after falling 16.9 per cent last month) to $53.9m and $21.6m respectively.

Television spend was relatively stable dipping just 0.1 per cent overall to $307.4m, with a slight decline in metropolitan TV bookings (down 0.7 per cent) and a larger decline in regional TV spend (down 5.7 per cent), although both of these were buoyed through a 15.6 per cent rise in subscription TV spending.

Radio was up nine per cent to $51.2m while cinema was up 69.4 per cent on the back of school holidays with a $4.6m spend.

Despite a less robust July result August’s figures ensured the paid ad market started the new financial year on a positive note with total bookings for the year lifting 2.1 per cent to $1.3 billion.

Nic Christensen 


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