The Smith Family tackle plight of disadvantaged children with short film series
The Smith Family has launched a short film series called ‘One in Ten’ aimed at highlighting the plight of disadvantaged children.
The series, produced by film marketing agency The Solid State, launched on social media today and tells the story of a young girl living with the burden of disadvantage but who overcomes this negative self-image to “live a life full of possibility”.
The Solid State director Danny Lachevre said in a statement: “It is hoped that this heartfelt film, and the universal character of Alice, will highlight the plight of the many disadvantaged children on who we have based this story.
The series is supported with a website which hosts the first film Alice & the Giant Emptiness and provides users with facts about disadvantage in Australia alongside information on how the user can help.
The Smith Family’s CEO Dr Lisa O’Brien said in a statement: “It is estimated that 1 in 10 children are living in jobless families in Australia today. We find this statistic staggering, but we’ve also found many people are unaware of just how large this group is.
“These films are a new approach to raising awareness about the severe impact that financial disadvantage has on children. These kids have responsibilities beyond their years and they will have limited engagement at school, struggle with their education and underachieve throughout their lives. Research shows the most effective solution is to provide learning support. Through long-term, holistic learning programs, we can help these kids to develop the vital life skills they need so they can create better futures for themselves, hence The Smith Family’s focus on supporting the education of disadvantaged children.”
The series is being pushed across social media, including blogs, with some traditional media support.
Miranda Ward worked for Mumbrella from 2013 to 2017, eventually becoming deputy editor. Miranda joined Mumbrella in September 2013 from Sky News.
Linkedin
topics
The Smith Family
