Smith’s unveils Caesar Salad as new flavour following public vote
Smith’s, the chip brand, has announced Caesar Salad as the latest addition to its line, following a competition which saw the public asked to vote for their favourite new flavour out of a shortlist of four.
The winner of the Do Us A Flavour campaign, created by Clemenger BBDO, was announced last night during A Current Affair.
The initial stage of the campaign saw the PepsiCo-owned brand ask consumers to suggest potential flavours, attracting nearly 315,000 entries.
The four flavours were Caesar Salad, Late Night Kebab , Butter Popcorn and BBQ Coat of Arms.
All four finalists have already won $10,000. The overall winner, Sydney mother of two Aline Pascuzzo for her Caesar flavour, has also been awarded a further $30,000 and will receive 1% of sales revenue – up to $200,000 per year – from her flavour for as long as it is on sale.
A similar campaign ran in the UK for chip brand Walkers, also owned by PepsiCo.
It follows a similar consumer-generated marketing push for its sister chip brand Dorito’s which asked the public to make their own ad.
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“The overall winner, Sydney mother of two Aline Pascuzzo for her Caesar flavour, has also been awarded a further $30,000 and will receive 1% of sales revenue – up to $200,000 per year – from her flavour for as long as it is on sale.”
So get Smith’s Caesar Salad chips now – they won’t be around for long!
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Do you think that consumers of Caesar flavour are much more likely to vote?
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pure novelty marketing value only. yuck.
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They all tasted crap…I admit the salad one did taste a bit like salad but would never buy it again…
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By the way the voting was very dodgy…you could vote up to 5 times per day / each day…and the total votes were a combination of total sales of the chips during promo plus the public vote…
Poo on voting system!
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I heard that they are going to rename them i-Caesar 2.0
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Neh.. DD.. i dont think so. And the voting system was totally biased. Nevertheless, congrats to Aline. I wont be surprised if Smiths cut off their line of production of Ceaser Chips in say, two years or so. Pure marketing~
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Nice work
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Pure marketing? What was it supposed to be, altruism?
Which planet have you been living on?
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