Smith’s, the chip brand, has announced Caesar Salad as the latest addition to its line, following a competition which saw the public asked to vote for their favourite new flavour out of a shortlist of four.
The winner of the Do Us A Flavour campaign, created by Clemenger BBDO, was announced last night during A Current Affair.
The initial stage of the campaign saw the PepsiCo-owned brand ask consumers to suggest potential flavours, attracting nearly 315,000 entries.
The four flavours were Caesar Salad, Late Night Kebab , Butter Popcorn and BBQ Coat of Arms.
All four finalists have already won $10,000. The overall winner, Sydney mother of two Aline Pascuzzo for her Caesar flavour, has also been awarded a further $30,000 and will receive 1% of sales revenue – up to $200,000 per year – from her flavour for as long as it is on sale.
A similar campaign ran in the UK for chip brand Walkers, also owned by PepsiCo.
It follows a similar consumer-generated marketing push for its sister chip brand Dorito’s which asked the public to make their own ad.