Qantas creates new role to drive online and social media strategy

Qantas is bolstering its digital expertise with the creation of a new role focused on social media and driving new online opportunities.  

The airline is currently recruiting for a senior online communications advisor, charged with developing and implementing digital communication strategies “to assist in internal and external engagement”.

The digital adviser will also provide advice to senior executives and the company’s various business units, while also reviewing existing communications tools.

A Qantas spokesman added that the new recruit will be in charge of overhauling its intranet to more effectively communicate to over 35,000 employees.

The company currently does not have a presence in social networking sites such as Twitter and Facebook.

The creation of the new role comes as telco giant Telstra this year unveiled its internal ‘how to’ social media guide.

Meanwhile, Toyota is currently reviewing its internal processes related to “signing off any sort of information that goes into the public domain which includes the marketing department”, following the public backlash that ensued from the release of a Yaris video as part of a social media pitch.


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