Smooth FM drops Michael Bublé for Sam Smith in new brand campaign

Smooth FM’s long-standing brand ambassador Michael Bublé has been replaced, with award-winning British artist Sam Smith to become the face of the brand instead.

Bublé became the ambassador for Smooth when it was first created by Nova Entertainment – then DMG Radio – almost six years ago.

The Canadian jazz singer continued his association with Smooth in subsequent campaigns and guest hosted his own weekend shows.

Be a member to keep reading

Join Mumbrella Pro to access the Mumbrella archive and read our premium analysis of everything under the media and marketing umbrella.

Become a member

Get the latest media and marketing industry news (and views) direct to your inbox.

Sign up to the free Mumbrella newsletter now.

"*" indicates required fields

 

SUBSCRIBE

Sign up to our free daily update to get the latest in media and marketing.