DMG Radio Australia’s first marketing campaign for new easy listening station smoothfm will feature Michael Buble, who will be presenting a weekend show for the first six weeks of the new new network.
In the ad created by Ted Horton’s Big Red, Buble makes a cup of tea for a busy mum relaxing with his music after a busy day.
The ad will be promoting Sydney’s smoothfm 95.3 and Melbourne’s smoothfm 91.5 from next weekend.
The launch campaign runs TV, print, magazine, digital and mobile.
DMG marketing director Tony Thomas said of Buble: “He’s such a great personality for the station. It made a lot of sense.”
In a recent Mumbrella interview Thomas called Big Red’s Ted Horton an ‘advertising genius’.
The shows will be pre-recorded and will feature music selection from both Bublé and station programmers.