Smoothfm rolls out nationally on digital radio

Dmg Radio Australia’s easy listening station Smoothfm rolled out nationally on digital radio platforms today.

Smoothfm, which Dmg rebranded from Classic Rock in Sydney and Melbourne in May last year, is now available via DAB+ radio.

The digital switch will enable people in Brisbane, Perth and Adelaide to listen to Smoothfm via DAB+ Radio, online streaming and an iphone app. And advertisers will now be able to book the station nationally, through dmg radio’s local sales teams.

Smoothfm presenters Mike Perso, Ed Phillips, Ty Frost, Bogart Torelli and David Reyne will be heard weekdays while Richard Wilkins, David Campbell and Cameron Daddo will host their own DAB+ Radio shows on weekends.

Paul Jackson, dmg Radio Australia’s group program director, said in a press release: “We are delighted with the rapid success of smoothfm in Sydney and Melbourne. It was always our intention to create a national brand for both our listeners and clients.”

“We regularly get emails asking how listeners can hear Smoothfm outside of Melbourne and Sydney so we are looking forward to extending smoothfm’s unique and distinctive format into five capital cities,” he said.

In the latest Nielsen radio ratings released in December, smoothfm claimed 5.8 per cent share of weekday listeners, while in Melbourne the station claimed 4.9 per cent.


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