SmoothFM shuffles the deck-board despite ratings gains

DMG’s re-branded smoothFM radio network which has pushed the former name Vega by up to two points in audience share in Sydney alone is undergoing an overhaul just 10 months into its new, and successful, easy listening format.

David Reyne has been dumped from nights and Ed Phillips from breakfast.

The network has decided to swap Bogart Torrelli’s drive show into breakfast and move Cameron Daddo’s weekend show into the five night a week evening show instead.

Both programs will be dominated by music, which has made the station number one in plus-35-year-olds females in Sydney and Melbourne, according to DMG national programmer Paul Jackson.

“We are experiencing incremental growth on SmoothFM and we are expecting  continued growth, particularly during the day, to continue,” he said .  

“Bogart Torelli and Cameron Daddo are both consummate broadcasters. They are a great fit for the brand and complement our existing team of top class announcers.”

Jackson said the changes – although coming off the back of ratings growth – were aimed at the “up and up” strategy smoothFM is aiming for.


Get the latest media and marketing industry news (and views) direct to your inbox.

Sign up to the free Mumbrella newsletter now.



Sign up to our free daily update to get the latest in media and marketing.