F.Y.I.

Snakk Media inks deal to bring US native advertising platform to Australia

December 10, 2014 9:59

Snakk Media has signed a deal that will bring US firm Nativo’s native advertising platform to Australia and New Zealand.

The announcement:

Marketers wanting to take advantage of innovative smart screen ad formats that move “beyond the banner” can now do so, following a new Snakk Media preferred partnership agreement which makes US company Nativo’s world-class native advertising platform available in Australia and New Zealand.

“True Native” advertising allows branded content to appear in the content feed of a website, social media network or mobile site in a way that blends in with the publisher’s layout and design. This content is clearly marked as sponsored or branded content, with common examples of native ads including Promoted Tweets on Twitter and Sponsored Stories on Facebook.

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