Snap Australia tells brands to ‘Open Your Snapchat’ via OMD

Snap Inc has launched its’ ‘Open Your Snapchat’ global brand campaign in Australia in partnership with OMD.

The new brand position focuses on the platform’s AR camera and Snap’s ability to work with brands to derive results using AR technology.

Digital execution featuring Sweat brand success story.

The campaign went live earlier today and will run through until the 18th of April with digital placements across LinkedIn, Twitter, YouTube and digital trade avenues.

Having already been successfully rolled out in the US, UK, Mexico and India, the Australian leg of the campaign will leverage client success stories of local brands Sweat and Twisties to show the impact of Snap’s AR on brand favourability and ROI.

Daily Snapchat users, referred to the brand as the Snapchat generation, are as a market now worth $95 billion locally, with over seven million users in Australia.

Chief marketing officer at Snap Inc, Kenny Mitchell, said: “Snapchat is a platform that is deeply personal because it often serves as a way to connect people with their real friends to share fun or memorable moments. Most importantly, they are doing so in their environment, sharing experiences that are focused on them and their surroundings. ‘Open Your Snapchat’ is an invitation to fully dive into the world of creativity and AR as we ask current and future members of the Snapchat Generation to open their Snapchat to unlock a world of possibilities and expressions through the camera.”

General manager of Snap APAC, Kathryn Carter,  said: “The camera and AR are a part of our DNA, and much like Snapchat, this campaign begins with the camera. Over the past year, Snap has centered on AR, offering brands real-time experiences that reach millions of Snapchatters. From trying on makeup, to shoes, watches and glasses, AR shopping is a key emerging part of how our community engages with our app.  AR and the camera in particular are what we believe is our greatest opportunity to help deliver unique experiences to consumers and  brand partners alike.”

Mumbrella has reached out to Snap to request campaign credits.


Get the latest media and marketing industry news (and views) direct to your inbox.

Sign up to the free Mumbrella newsletter now.



Sign up to our free daily update to get the latest in media and marketing.