Sydney Gay and Lesbian Mardi Gras adds P&G as sponsor

February 18, 2022 10:19

Proctor & Gamble (P&G) has announced a three-year partnership with Sydney Gay and Lesbian Mardi Gras (Mardi Gras) ahead of the parade on 5 March, extending into Sydney World Pride in 2023.

As part of the partnership, P&G’s Pantene, Fairy, Oral-B, Gillette and Olay will co-produce content with the aim to raise awareness about the diverse issues faced by different members of the LGBTQIA+ community, and to drive a call for action from the broader community to Lead With Love.

The content will roll out between February and March 2022.

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Anna Macdonald

Anna Macdonald was a Mumbrella journalist, covering news, creative, ad standards and campaigns. She left Mumbrella in April 2022.

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