Snap Inc. appoints Tony Keusgen as new MD for ANZ
Tech company Snap Inc. has tapped Tony Keusgen to be its new managing director for Australia and New Zealand, effective immediately.
Keusgen joins from Quantium, where he was global chief customer officer, and replaces outgoing boss Kathryn Carter, who stepped down in February.
Prior to that, he spent more than a decade at Google, including as head of technology and then managing director of both Indonesia, New Zealand and later APAC.
Tony Keusgen joins Snap Inc. today as ANZ boss.
Snap’s Asia Pacific president Ajit Mohan said: “Tony is an accomplished tech industry leader with a deep knowledge of the ANZ market and a track record of creating impact across the region.
“Our business is experiencing significant growth in APAC and I couldn’t be happier to have a proven talent like Tony on board to lead our business across Australia and New Zealand, one of our most critical markets in the region, supporting our partners, accelerating revenue growth and providing leadership to our local teams.”
Keusgen’s remit includes setting Snap’s local strategy and overseeing its business operations across both markets.
“Snap has always had a reputation for doing things differently, from pioneering visual communication and ephemeral messaging to bringing augmented reality mainstream,” he said.
“That DNA of innovation is at the heart of what made this role so compelling. I’m thrilled to be joining a company creating products that make things better and taking on the challenge of further unlocking the incredible opportunity for Snap in ANZ.
“I’m also excited to expand the local team and build on the success of Snapchat in these markets, which has a growing and engaged community, including more than 7.5 million people in Australia.”
Ellie Rogers is also joining Snap Inc. from Meta.
In addition to the news, Snap announced the appointment of former Meta executive Ellie Rogers as sales director for ANZ.
Rogers has spent the past decade managing agency sales teams across Facebook and Instagram. She joins next week, reporting to Keusgen.
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