Snapchat floats on NY Stock Exchange with shares closing 44% up on opening price

The parent company of social media platform Snapchat floated on the New York Stock Exchange in the US overnight, with shares of Snap closing at $US24.53, 44% up on opening.

The company – which bolstered its local operations with the appointment of Kathryn Carter as general manager in April last year – had a market capitalisation of $US28.4b after the float.

Be a member to keep reading

Join Mumbrella Pro to access the Mumbrella archive and read our premium analysis of everything under the media and marketing umbrella.

Become a member

Get the latest media and marketing industry news (and views) direct to your inbox.

Sign up to the free Mumbrella newsletter now.

"*" indicates required fields

 

SUBSCRIBE

Sign up to our free daily update to get the latest in media and marketing.