Snapchat Lens celebrates I’m A Celebrity Get Me Out Of Here!
Network Ten has partnered with Snapchat to create a jungle-themed Snapchat Lens to mark the return of I’m a Celebrity Get Me Out of Here.
The announcement:
To celebrate the highly anticipated third series of the hit family entertainment sensation I’m A Celebrity…Get Me Out Of Here!, Network Ten is giving fans an innovative and new jungle-themed Snapchat Lens to use on Monday 30 January.
The original and exciting Snapchat Lens marks the first ever partnership between an Australian television broadcaster and the fast-growing digital platform, Snapchat.
The Snapchat Lens delivers I’m A Celebrity…Get Me Out Of Here! fans the ultimate digital experience, immersing users in the South African jungle experience with the same wild sights and sounds this year’s celebrities will see and hear. The custom Lens with real-time visual and audio effects will allow users to share the moment with friends or post it to their Snapchat Story.
Network Ten Chief Brand Officer, Matt McGrath, said: “We are thrilled to be the first television network in Australia working with Snapchat to produce enriched, branded content for the launch of I’m A Celebrity…Get Me Out Of Here!.
“Snapchat is an incredibly engaging platform with a daily audience of four million Australians. It’s the perfect complement to the other channels we traditionally use to launch our programming.
“Network Ten love to be the first and most innovative television network in our social media and digital marketing, and Snapchat was a natural choice for us as a new media channel. Our pioneering marketing approach gives us the unique opportunity to effectively engage further with our target audiences where they are.”
Hosted by Julia Morris and Dr. Chris Brown, I’m A Celebrity…Get Me Out Of Here! is live five nights a week from the South African jungle, Sunday to Thursdayon TEN and WIN Network
The I’m A Celebrity…Get Me Out Of Here! Snapchat lens will be available from midnight on Monday 30 January, until 12.01am Tuesday, 31 January.
Source: Ten media release
