News

Snapchat partners with Australia’s number one news site

Snap Inc. has announced a new content partnership with News Corp Australia, to bring Australia’s number one news platform, news.com.au, and Vogue Australia to Snapchat’s Stories offering.

Aussies will be able to access general and celebrity news, fashion and lifestyle updates via the platform, as the two publications join over 900 Snapchat partners.

Snap’s managing director ANZ, Tony Keusgen, said: “More advertisers, creators and businesses are shifting to content for mobile in order to engage with the next generation. Our collaboration with News Corp Australia will make a huge impact with our Australian Snapchatters, who are interested in the world around them and look to iconic news and fashion editorial brands like news.com.au and Vogue Australia to keep them up-to-date.

“We’re excited to continue growing Australian content on Snapchat, which will really resonate with our local community,” he added.

Kanishk Khanna, APAC director of content partnerships at Snap, added: “We’re thrilled to be working with Australia’s biggest publisher to bring the nation’s favourite content to mobile screens nationwide. Our growing investment in bringing more high-quality Australian content from premium partners to Snapchat, provides Snapchatters with the best content for news, entertainment and inspiration.”

News Corp Australia will use the platform to deliver its audiences mobile-made, ‘snackable’ content, according to Nicholas Gray, managing director, tech partnerships and subscriptions.

“Snapchat’s popularity with younger Australians provides new opportunities for us to showcase our content to this key demographic,” Gray said.

Lisa Muxworthy, editor-in-chief of news.com.au added: “We know that digital natives are highly engaged in news and current affairs, as well as lifestyle and entertainment content. They want it from a source they can trust and delivered in a way that is relatable, engaging, relevant and fun.

“Partnering with Snap on the Stories platform means news.com.au can reach these audiences where they are to inform, entertain and inspire Snapchatters with the latest news and trends,” she concluded.

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