Snugglers claims: we don’t leak like Pampers

Kimberly-Clark nappies brand Snugglers has launched a challenging comparative ad claiming that it leaks less than Procter & Gamble rival Pampers.

The ad, created by Ogilvy and featuring a “Snugglers lawyer”, went to air in Perth last night and has rolled out nationally today.

The ad, planned by Mindshare, will air on daytime TV and early evening news. It will be supported by print advertising.

The director was Matt Kamen of Photoplay Films.


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