Soap Creative merges into Isobar

Three years after the Dentsu Aegis Network acquired Soap Creative, the group has announced the agency will merge with Isobar Australia to form one agency.

Operating under the Isobar name, Soap Creative’s founder, Brad Eldridge, will become the ECD of the new Isobar.

Brad Eldridge, Konrad Spilva, Ash Ringrose