Unilever pushes logo in advertising in a bid to become a household name

Unilever, the holding company for well-known brands including Streets ice cream, Dove, Rexona and Lipton,  is incorporating its corporate logo in its advertising in a bid to turn the Unilever brand into a household name to rival the likes of Cadbury and Nestle.  

The logo will appear in TV, print and outdoor ads and follows the strategy of the company in the UK, Latin America and Asia.

David McNeil, Unilever Australasia VP of marketing said it will support the use of the logo on its packaging.

“Our research suggests that people who already buy one Unilever brand are more likely to buy others. Our research also shows that when consumers are made aware of our brand portfolio, their trust in us increases significantly,” McNeil said.

The first stage of the roll out will be seen in Flora, Omo and Rexona advertising, with other brands to follow throughout the year.


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