Socceroos dispute the end of the ‘golden generation’ in new brand platform

June 12, 2025 3:31

The Socceroos are on a mission to challenge the notion that their best days are behind them, with a new brand platform via M+C Saatchi Group AUNZ aiming to transform the team into a national symbol.

The campaign comes as the Socceroos prepare for the 2026 FIFA World Cup . It wants to redefine how Australia sees the men’s national team — not as a nostalgic reflection of past glories, but as a “bold, modern cultural force”.

It poses a question: What if the Socceroos ‘golden era’ isn’t over?

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Lauren McNamara

Lauren McNamara is a freelance journalist. She previously spent three years at Mumbrella, most recently as the associate editor. She left her staff role in August 2025.