Socceroos launch new brand campaign via Ogilvy

The Subway Socceroos have launched a new brand campaign ahead of the squad’s arrival in Doha for the men’s AFC Asian Cup Qatar 2023.

The new brand platform, ‘A Different Breed’, was developed by creative agency Ogilvy Australia to encapsulate the identity the Australian men’s team has cultivated over many generations.

Football Australia is likely looking to build on the growing momentum of the sport, after the Commbank Matilda’s galvanised the nation in last year’s FIFA Women’s World Cup.