UFC and WWE teams combine to create ‘sports marketing powerhouse’
The UFC and WWE global partnerships teams have become one unit in a bid to provide brands with access to “one of the most formidable sports marketing portfolios in the world”.
Sports and entertainment company, TKO, announced the news this week after the mixed martial arts promotion and the professional wrestling juggernaut merged under the new company late last year.
In a statement this week, TKO said the move to join the teams will offer marketers expanded inventory, increased brand visibility and international reach.
Grant Norris-Jones will lead the new unit as Executive Vice President and Head of Global Partnerships for TKO (including all UFC and WWE properties), while Lou Koskovolis will take on the expanded role as TKO’s Executive Vice President of Global Partnerships.
“Since Endeavor acquired UFC in 2016, UFC’s global partnerships business has become a significant growth area,” TKO’s chief financial officer, Andrew Schleimer, said.
“And we believe WWE’s partnerships business has similar potential. Together, UFC and WWE create a sports marketing powerhouse, with hundreds of live events per year and a reach that’s equal to, or better than, the world’s biggest sports properties.
“The newly integrated global partnerships team will offer premium brands the opportunity to integrate and activate within UFC’s and WWE’s extraordinarily popular content to engage their massive fan bases around the world.”
The UFC is currently gearing up for its much anticipated UFC 300 event in Las Vegas in April, while the WWE’s February premium live event, Elimination Chamber, is set to go ahead at Perth’s Optus Stadium on 24 February.
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