UFC and WWE teams combine to create ‘sports marketing powerhouse’

January 5, 2024 8:37

The UFC and WWE global partnerships teams have become one unit in a bid to provide brands with access to “one of the most formidable sports marketing portfolios in the world”.

Sports and entertainment company, TKO, announced the news this week after the mixed martial arts promotion and the professional wrestling juggernaut merged under the new company late last year.

In a statement this week, TKO said the move to join the teams will offer marketers expanded inventory, increased brand visibility and international reach.

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Neil Griffiths

Neil Griffiths is the Managing Editor of Mumbrella. He joined the company in October 2023.