Social media highlights key election issues, foreshadows election result

The latest data from realtime media monitoring provider Streem has revealed some significant distinctions between the most prominent campaign issues covered by traditional outlets, versus online.

The divergence in priorities is of particular interest given that 44.5% of all election coverage originated online – close to equal that of the number of unique election stories attributed to TV, radio and print combined.

According to Streem’s data, environment and employment both ranked as the top two election issues across all media, though flipped in terms of priority. However, there was significant divergence when it came to other issues.

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