Hardhat’s Dan Monheit and Curiious MD Michelle Schuberg to speak at Mumbrella Automotive Marketing Summit

Hardhat’s founder Dan Monheit and Curiious managing director Michelle Schuberg are confirmed to speak at the Mumbrella Automotive Marketing Summit, returning as a live event in Melbourne in September.

Dan Monheit

Monheit will present key research insights from Hardhat on ‘behavioural bias’ and how customers value, choose and remember the experiences they have had.

With much power in the automotive marketing industry shifting to the customers, Monheit looks into the nature of their unconscious mind and the role it plays in boosting sales conversion.

Michelle Schuberg

Meanwhile, Schuberg will look into ways brands can drive brand advocacy with technology. She suggests that as more Australian consumers are open to purchasing vehicles online, brand loyalty and trust has become increasingly important.

With cases studies from Curiious where brands have utilised digital community-building methods, such as bespoke VR activations, Schuberg will explore how an immersive experience aided by technology could foster direct consumer advocacy.

Mumbrella Automotive Marketing Summit is set to return on 21 September at Sofitel, Melbourne. More speakers will be announced in the coming weeks.

Earlybird tickets are on sale now.


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