Luxbet hoaxes Twitter with fake account hijack by ‘fired’ social media manager
Sports betting company Luxbet has hoaxed its followers this morning by pretending its Twitter account had been hijacked by a fired social media manager, in a stunt to promote its new app.
‘Dave’ posted a screenshot of the email he was sent this morning telling him he was being fired for not posting enough to the social media feeds, with a gap of nine days since the last content went up on Twitter.
What the hell??? Just got fired on my day off… pic.twitter.com/7SIajtkx2x
— Luxbet (@luxbet) September 22, 2016
It then posted “Looks like I’m locked out of Luxbet’s Facebook, so I’ve changed their Twitter password and reset email HAHAHA #DaveGetsFired“.
The brand also changed the featured image on the page changing the image to ‘Davebet’:
Some users were convinced posting things like “#RUOK Dave?” and “This is career suicide”, whilst others saw through the PR stunt:
In another post he posted: “If you want me to keep my job please start using #SaveDave in your tweets. We’re going to have some fun this arvo!!! #DaveGetsFired“.
#Davegetsfired is trending in Sydney.
And another read: “They’re trying to make me promote Luxbet’s new app. I could get more engagement with this cat video!”
Luxbet confirmed it was a hoax to promote its new app, and has been approached for further comment.
Updated 12.30pm:
The brand followed through on ‘Dave’s’ promise of delivering pizza to fans:
Luxbet has now wrapped up the marketing stunt with a post saying Dave “had a call from legal”, and another asking if anyone had a social media manager job. Soon after the brand deleted all of ‘Dave’s’ tweets.
Just got call from legal. I’m out. #DaveNeedsJob #DaveGetsFired pic.twitter.com/FkbZGWwMCg
— Luxbet (@luxbet) September 22, 2016
https://www.facebook.com/bicflexau/photos/a.870810623031182.1073741828.868516016593976/933929043386006/?type=3&theater
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In a time where effectiveness and efficiency are more important than ever, we get a tired old hoax masquerading as an idea. ROI it seems stands for Return On Idiocy at Luxbet. But please, point me to the stats that show how many times this fabulous new app has been installed to prove me wrong.
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Why deliver free Domino’s pizzas? Should have offered free bets – now THAT would increase your app downloads/web traffic
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I suspect 12,400+ followers barely noticed…
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