Luxbet hoaxes Twitter with fake account hijack by ‘fired’ social media manager

Sports betting company Luxbet has hoaxed its followers this morning by pretending its Twitter account had been hijacked by a fired social media manager, in a stunt to promote its new app.

‘Dave’ posted a screenshot of the email he was sent this morning telling him he was being fired for not posting enough to the social media feeds, with a gap of nine days since the last content went up on Twitter.

It then posted “Looks like I’m locked out of Luxbet’s Facebook, so I’ve changed their Twitter password and reset email HAHAHA “.


The brand also changed the featured image on the page changing the image to ‘Davebet’:


Some users were convinced posting things like “#RUOK Dave?” and “This is career suicide”, whilst others saw through the PR stunt:


In another post he posted: “If you want me to keep my job please start using in your tweets. We’re going to have some fun this arvo!!! “.

#Davegetsfired is trending in Sydney.

And another read: “They’re trying to make me promote Luxbet’s new app. I could get more engagement with this cat video!”


Luxbet confirmed it was a hoax to promote its new app, and has been approached for further comment.

Updated 12.30pm:

The brand followed through on ‘Dave’s’ promise of delivering pizza to fans:


Luxbet has now wrapped up the marketing stunt with a post saying Dave “had a call from legal”, and another asking if anyone had a social media manager job. Soon after the brand deleted all of ‘Dave’s’ tweets.


Get the latest media and marketing industry news (and views) direct to your inbox.

Sign up to the free Mumbrella newsletter now.



Sign up to our free daily update to get the latest in media and marketing.