Official: social media is better than sex

hitwise-porn-vs-socialSocial media has overtaken adult content as an Internet destination, according to new data from Hitwise.

According to the web trends monitoring firm, social networking overtook adult web sites in the UK during the last quarter of 2008. By the end of the year, social networking made up 9.4% of  traffic, while adult web sites had declined to 8.5%.

The same landmark was reached in the US in 2007.

Meanwhile, a spokesman for Hitwise in Australia told Mumbrella this afternoon that the crossover point happened here last May. Social media is now well clear in Australia, attracting 10.4% of traffic, compared to 7.3% of adult web sites.


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