Social media personalities and AFL player named as NBL finals ambassadors

The NBL has announced a set of social media stars and an AFL player as its finals ambassadors.

The announcement:

The NBL25 Playoffs tip-off this Thursday, setting the stage for the biggest showdown of the season—where the intensity rises, stakes are higher, competition is fiercer and legends are made. This is where teams “Dream Big”, with the Illawarra Hawks, Melbourne United, Perth Wildcats, and South East Melbourne Phoenix all vying for the championship.

Following a record-breaking season for fan engagement, the NBL today announced its finals ambassadors—a group of game-changers set to amplify the excitement, connect with new audiences, and showcase basketball’s impact beyond the court.

NBL executive general manager, marketing, Ben Jenkins said:

“The NBL Finals are the most exciting part of the season, set against the backdrop of another record-breaking campaign for the League, with more fan engagement than ever before. Basketball is firmly woven into Australian culture, and this year’s Finals ambassadors reflect the diversity and energy of the game. Whether through humour, style, or sporting excellence, each ambassador shares a passion for the NBL and connects with fans in their own unique way. Together, they highlight how basketball unites communities, shapes pop culture, and inspires us all to Dream Big. We’re thrilled to have them on board to fuel the energy and passion of the NBL Finals and engage with a new audience of fans.”

Meet the NBL finals ambassadors:

● Daniel Gorringe – Social Media Personality (Melbourne)
The loveable former AFL player and Big Brother star has an accumulative following of over 10 million and is known more so for his incomparable gift for sports, comedy and culture commentary. When Dan isn’t making the masses chuckle with his relatable content, he’s trailblazing in sports media, hosting & producing his #1 podcast, Dan Does Footy.

● Harley Reid – West Coast Eagles star (Perth)
A household name in sports, on and off the field, Harley Reid is an AFL player for the West Coast Eagles. Selected as the number one pick in the 2023 AFL Draft, Reid’s online following and social media presence has grown tremendously after a sensational rookie season. Reid quickly made an impact for the Eagles, earning a Rising Star nomination and being compared to football legends such as Dustin Martin and Chris Judd.

● Jacquie Alexander – Social Media Lifestyle Personality (Perth)
Jacquie is a leading Australian fashion and beauty creator, as well as the owner of All on Seven & Daily Iced. With over 800,000 followers, Jacquie has firmly established herself as a prominent figure in the Australian fashion scene, with a loyal following who turn to her for fashion inspiration and beauty advice.

● Jadé Brycki – Social Media Beauty/Fashion Personality (Sydney)
Jadé Brycki is a fashion and lifestyle creator known for seamlessly mixing high-end and high street styles, creating aspirational yet relatable content for her growing audience. She shares travel photography, fitness inspiration, and real-life style advice, while also offering a glimpse into her journey through motherhood as a new mum to baby Fletcher. Jade remains down-to-earth yet eternally chic, making her one of Australia’s most popular social media figures.

● Georgie Hansen – Social Media Beauty/Fashion Personality (Wollongong)
Georgie Hansen is the fastest growing female creator known for her sweet, relatable content that resonates with the younger generation. With 700,000 followers and growing, Georgie’s down-to-earth personality and genuine connection with her audience are quickly making her a standout in the digital space.

● Kevin Achampong – Social Media Personality (Wollongong)
Known for his hilarious skits and witty takes on pop culture, Kevin made quite a name for himself on TikTok, where his comedic style has captivated a wide audience. But there’s more to Kevin than just comedy – he also has serious basketball skills, playing for the Sutherland Sharks in NBL1. Whether he’s lighting up your feed with laughs or impressing on the court, Kevin knows how to keep things fun and exciting.

With the NBL25 Finals set to deliver edge-of-your-seat action, the Finals Ambassadors will bring fresh energy to the game, engaging fans both inside and outside the arena. As the battle for the championship heats up, their voices will amplify the excitement, proving that basketball’s influence extends far beyond the court.

Source: Speak Communications

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topics Ben Jenkins Daniel Gorringe Georgie Hansen Harley Reid Jacquie Alexander Jade Brycki Kevin Achampong National Basketball League NBL

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