Social media platform Shareroot appoints Michelle Gallaher as CEO
Managing director the The Social Science, Michelle Gallaher, has been appointed CEO of parent company Shareroot.
Gallaher, co-founder of the media and STEM social media and content agency, sold her business to the ASX-listed Shareroot in late 2017 in a $500,000 deal.
The Social Science’s Gallaher takes over as CEO of parent company, Shareroot
Shareroot, a social media marketing platform, saw its entire board resign in February along with CEO and co-founder, Noah Abelson-Gertler, after failing to obtain shareholder approval for a capital restructure.
Following the board spill, a review of the business saw the shut down of Shareroot’s US operations and around a third of the company’s staff laid off.
“The Board and employees are delighted to welcome Michelle to the CEO role”, said Harvey Kaplan, chairman of Shareroot. “Michelle is an impressive leader with a compelling vision on how Shareroot can realise the value of the burgeoning digital and data-driven global economy. “
The Social Science was founded in 2014 to specialise in content and engagement strategies for technology clients in highly regulated industries such as life sciences, engineering and healthcare.
Gallaher added: “Having worked in the organisation for ten months since TSS was acquired, I can see a clear path toward commercialisation of the Media Consent technology as well as the introduction of other complimentary data and digital technologies in the global healthcare sector.
“The plan is to continue to develop TSS to deliver near term revenue, introduce new data and digital technologies to grow our service offering whilst maintaining the pressure on foundation technologies that can genuinely change the way we do health research and provide better healthcare outcomes for patients and their families.
“Following the results of the review and technology audit, the Board and I have worked quickly to trim the business to conserve cash and shore-up key technology and intellectual assets.
“What we have now in the business is a dedicated group of exceptionally talented and committed team-players who have enthusiastically embraced the opportunity to sharpen the focus and reset the target.”
