Social media strategist Julian Cole quits The Population for TCO
Julian Cole, co-founder of social media agency The Population, is quitting for a new role at The Conscience Organisation, Mumbrella can reveal.
He makes the announcement in a spoof dating video:
The Population was launched just over a year ago and fronted by former nineMSN marketing director Tony Thomas.
The Conscience Organisation, headed by founder Clive Burcham, specialises in creating long form content. Cole will be head of social media ideas and digital strategy.
Cole is also known for his blog AdSpace Pioneers, which is shortlisted for industry blog of the year in the Mumbrella Readers Choice Awards. And he runs the Marketing Pioneers list, a rundown of Australia’s top marketing blogs. He is among Australia’s biggest champions of Facebook advertising having so far unfulfilled potential.
Burcham said: “This is the first of many big steps we’re embarking on to grow the ‘sociability’ of the ideas we create. Growing brand ideas organically with the right mix between earned and paid media is where we see the future is at – building something that not only adds value to the brand but also to the consumers lives and publishers alike.”
Cole’s is the second recent senior departure from the Population. Former digital strategist Ben Cooper switched to Three Drunk Monkeys in October.
The Conscience Organisation is heavily involved in the Global Poverty Project. Burcham discussed it in a recent interview on The Mumbo Report:
Tim Burrowes founded Mumbrella in 2008. He worked on Mumbrella until 2021. At various points he was editor, content director and editor-at-large.
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Haven’t TCO been through an insane amount of staff the past 2 years? Hope Julian knows what he’s doing.
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lucky he had the new job lined up already.
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Congrats to both Julian and TCO.
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Well done Jules. A wonderful pickup for TCO.
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Nice Jules, love the video and congrats on the new role.
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Congrats Julian, I hope everything goes well at The Conscience Organisation!
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ahhh Gen Y. how thee loves thine own image.
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Great job Julian. A well deserved appointment, and the best video by a social media professional that I’ve ever seen.
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Gen Ys posterchild
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Well done Zac. Great effort.
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Best not to smoke what you sell, never ends well.
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this is embarassing!
There was a time when juniors straight out of uni had to earn their stripes before they could claim this shameless level of self promotion.
People’s work should speak louder than their self proclaimed ‘hot air’
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Hmmm… all I noticed was the typo on the home page of the TCO.
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Why is there a comment saying “Well done Zac”?
I love that we’re so closely associated Juju. :]
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Wow, what’s with the hating!
“There was a time when juniors straight out of uni had to earn their stripes before they could claim this shameless level of self promotion.”
Have you read Julian’s blog? Plenty of stripes earned and presented as useful case studies, years of regular weekly value delivered, and more importantly, solid social media execution across multiple campaigns in the last year. What sort of experience were you looking for?!
For those who think the video is self-indulgent, you are absolutely right – it is wonderfully so and, in my humble opinion, very funny for it.
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Too funny.
Congrats Julian, all the best for the new year! x
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Hi Scott,
I must admit that I thought “oh no” was making an ironic comment on old skool agency think. But now I’m worrying slightly that they meant it… “Oh no”: care to elucidate?
Cheers,
Tim – Mumbrella
I’d imagine ‘oh no’ is just bitter and stuck in a jealous time-warp.
Get with the times! Embrace skill & passion wherever it flourishes and nurture it accordingly. Are you working for you, or your client? Or for innovation? New? Better? Advancement? Change? The greater good?
Back to the drawing board for ‘oh no’….
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I’m not across Julian Cole’s work besides his blog. What campaigns has he produced? Has he done any good work or just commented on it as the work coming out of Population to date has been average.
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Hi ?,
Thanks for the question. If you are familiar with Julian’s blog then you really should knowe all about his work too. The blog is replete with case studies. One of its distinguishing features is that he shares both his successes and his failures/ learnings.
Cheers,
Tim – Mumbrella
Jules is one of the rare ones who does stuff rather than just talks about other people’s stuff. He’s smart – he’s a good hire I think.
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