Social media strategist Julian Cole quits The Population for TCO

Julian Cole, co-founder of social media agency The Population, is quitting for a new role at The Conscience Organisation, Mumbrella can reveal.

He makes the announcement in a spoof dating video:

The Population was launched just over a year ago and fronted by former nineMSN marketing director Tony Thomas.

The Conscience Organisation, headed by founder Clive Burcham, specialises in creating long form content. Cole will be head of social media ideas and digital strategy.

Cole is also known for his blog AdSpace Pioneers, which is shortlisted for industry blog of the year in the Mumbrella Readers Choice Awards. And he runs the Marketing Pioneers list, a rundown of Australia’s top marketing blogs. He is among Australia’s biggest champions of Facebook advertising having so far unfulfilled potential.

Burcham said: “This is the first of many big steps we’re embarking on to grow the ‘sociability’ of the ideas we create. Growing brand ideas organically with the right mix between earned and paid media is where we see the future is at – building something that not only adds value to the brand but also to the consumers lives and publishers alike.”

Cole’s is the second recent senior departure from the Population. Former digital strategist Ben Cooper switched to Three Drunk Monkeys in October.

The Conscience Organisation is heavily involved in the Global Poverty Project. Burcham discussed it in a recent interview on The Mumbo Report:


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