Social proof isn’t dull – it’s the most powerful marketing strategy you have
Testimonials are engaging, effective and criminally underrated in the B2B space. Vouch’s Gary Zurnamer explains why he thinks this needs to change.
Everyone likes to feel as if they’re making a good decision, whether we’re choosing a job, product or service. That’s why we can’t help but copy the actions of our peers. It boosts our confidence that we’re making the right choice.
Even the most independent thinkers will, consciously or unconsciously, be influenced by the buying habits of others. It’s how I excuse some of the questionable fashion choices I made in my youth – and why social proof and user generated content prove incredibly effective marketing strategies.
Revolutionising social proof
Business to consumer (B2C) brands should be credited for driving these trending strategies. They understand sharing content from happy customers helps them attract new ones.
