Social Soup expands senior leadership team with two new positions

Influencer marketing company, Social Soup, has bolstered its senior team with the appointment of an influencer director and influencer community manager.

Mima Seminara has been appointed to the newly created role of influencer director, she joins Social Soup from San Francisco based company NatureBox.

Mima Seminara and Mustafa Ebrahimi

Seminara was a content marketing  and social media manager at NatureBox for one year and five months, after ending her seven-month stint at Viyet as a social media and content manager.

Mustafa Ebrahimi will step into the newly created role of influencer community manager.

Ebrahimi previously worked at Boom Video as a client services manager for one year and online community manager for almost three years.

Seminara said in a statement: “I am thrilled to be joining the team at Social Soup, a market-leader in Australia, to drive growth and innovation in the Social and Influencer community.”

Ebrahimi said: “My experience and skill set go hand in hand with the values and goals of Social Soup. I’m delighted to have joined a rapidly growing company and I hope to continue Social Soup’s expansion in 2017 and beyond.”

Sharyn Smith, CEO of Social Soup, said: “We’re delighted they are joining us as the scope of influencer marketing grows and we are expanding capabilities across high-end influencer partnerships and video-based campaigns. Influencer marketing continues to grow and is now a go-to strategy for most brands wanting to increase marketing impact.”


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