Social Soup launches gamified influencer app with CUB signed on as exclusive partner

Social Soup has launched an influencer app with Carlton United Breweries signing on as an exclusive partner.

The influencer marketing agency says it will use the new platform to manage its operations and expand its offering to clients with enhanced campaign management and richer data analytics.

The purpose-built app will provide Social Soup’s influencer community with improved access to campaigns and easier sharing of content with the app featuring a gamified system which allows members to earn points, levels and achievements in an effort to keep them more engaged and motivated.