Morning Update: meet KFC’s Mad Men Colonel; Facebook unveils Workplace platform; new publisher for Mumbrella Asia
https://youtu.be/0fecWdiWYjs
Ad Week: Pete Campbell Lands the KFC Account, as Vincent Kartheiser Is Your New Colonel
37-year-old Mad Men star Vincent Kartheiser is the latest (and most unlikely) actor to dress up as Colonel Sanders for KFC’s ongoing ad campaign from Wieden + Kennedy. And he’s not just any Colonel Sanders. Kartheiser plays the “heartthrob Nashville Hot Colonel” to celebrate the return of Nashville Hot Chicken to the KFC menu.
Tech Crunch: Workplace by Facebook opens to sell enterprise social networking to the masses
After 20 months in a closed beta under the working title Facebook at Work, (as we predicted it would the other week) today Facebook is finally bringing its enterprise-focused messaging and social networking service to market under a new name, Workplace.
Mumbrella Asia: Mumbrella Asia hires publisher as part of expansion push
As a sign of intent to expand its presence in the marketplace, Mumbrella Asia has appointed a new publisher in Dean Carroll. Carroll – most recently group editor of the Middle East edition of Campaign magazine – will be based in Singapore, where he will join editor Robin Hicks.
He will lead this year’s Mumbrella Asia Awards, which are being run for the third time, in February in Singapore. The call for entries will be launched next Tuesday, October 18.
Ad Week: This Remarkable Ad About Loneliness Rejects the Future of Robot Caregivers
If you’re gnawing at the bit for the return of Black Mirror, you’ll find brief gratification in “BEN (Bionically Engineered Nursing),” an ad that offers a brief glimpse into the world of a woman and her care robot.
Directed by David Wilson, and created by agency CLM BBDO for the Society of Saint-Vincent-de-Paul, the film introduces us to Claudine. When the story opens, she is dancing forlornly in her living room with BEN, her nurse.
Digiday: Not just Facebook: Advertisers have measurement gripes with all platforms
Facebook’s inflate-gate put a spotlight on the problem with a platform being a walled garden. But while Facebook may get more attention because of its size, other platforms also have their measurement issues.
While Facebook’s over-counting of its video viewing was “a massive error,” said Benjamin Arnold, business director at We Are Social, “the other platforms are still behind in advertising offerings and integrations.”
