Society adds Haircare Group to client roster

Society has had a new client win, with Haircare Group joining its roster.

The announcement:

SOCIETY has added leading hair product distributor Haircare Group to its growing client roster, marking another new major client win for the award-winning independent creative agency.

SOCIETY will lead always-on public relations activity for some of Haircare Group’s biggest brands including evo, Color Wow, Philip Kingsley and Glister, as well as new launches to market

“We are thrilled to welcome Haircare Group to our SOCIETY”, says Dena Vassallo, CEO and founder of SOCIETY.

“We are looking forward to bringing our experience and creativity to producing a packed year-round PR calendar for some of the industry’s most well known names under Haircare Group, as well as sparking brand connections for exciting fresh names to launch into the Australian market.”

“Haircare Group is looking forward to working with SOCIETY to lead the national PR campaigns for a number of our brands this year,” says Haircare marketing, media and digital leader, Kiera Parry.

“I’m excited to see the fantastic PR results for Haircare the team will produce”, continued Parry.

SOCIETY is proud to support the brands that are positively shaping the societies in which we live, work and play, like Haircare Group and their suite of brands beloved by consumers and salon professionals alike.

Source: Society


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