Society appoints Bauer Media’s Alex Erasmus as general manager of Sydney office

Social marketing agency Society has appointed Alex Erasmus, previously from Bauer Media, as general manager of the Sydney office, reporting to national managing director Simone Blakers.

Erasmus joins the Sydney-based agency from Bauer Media where for the past year-and-a-half he was employed as a content strategist.

Alex Erasmus

Alex Erasmus joins Society from Bauer Media

Prior to Bauer, for eight months Erasmus was a senior strategist for Holler Australia, and before that he spent more than two years with PR agency, Edelman – first as head of digital in Japan and then as social and paid media lead in Sydney.

Blaker said: “We welcome Alex to the team to support our continued growth. He is a strategic thinker who is passionate about creative ideas. His PR experience will bring a new perspective to our business, not to mention his experience leading large campaigns, community management teams and setting up paid-media and native media capabilities – all of which are aligned with Society’s core strengths.”

Erasmus said, “The social marketing industry views Society as a pace-setter in this highly competitive sector. The new general manager role is a terrific opportunity for my skills and experience. I am looking forward to meeting the clients and the agency teams.”


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