The Remarkables signs Deborah Hutton’s Balance and Sarah Wilson’s I Quit Sugar in first non-blogger talent signings
The Remarkables Group has signed media personality Deborah Hutton and I Quit Sugar’s Sarah Wilson as the influencer agency’s first talent signings outside of the traditional blogosphere.
The influencer agency is partnering with Hutton’s Balance, which aims to help women aged 45+ unlock the key to a more successful and happier life, and with I Quit Sugar, which is Sarah Wilson’s program aimed to help people quit sugar, and will look to connect the online platforms with brands.
Founder and managing director of The Remarkables Group, Lorraine Murphy, said: “This is an exciting time for our business. We have built our offer on the power of influencers, and welcoming two enormously influential online presences like I Quit Sugar and Balance by Deborah Hutton extends that scope further for us.
“Both have built powerful digital footprints and engaged, motivated audiences who look to them for trusted recommendations.”
Deborah Hutton said: “I’ve been incredibly impressed watching Lorraine and her team build The Remarkables Group into a digital agency powerhouse. We are thrilled to be working alongside the team and believe this partnership will deliver brands the opportunity to engage with insightful curated content that connects strongly with our 45+ audience.”
The Remarkables has also signed four new influencers who are the winners of the agency’s Rising Soci@l Star Talent Search – Mr Weekend (travel category winner), Nikkia Joy (beauty), Alice in Healthyland (health) and Sophie Luxe (fashion).
Murphy said: “With these six new signings, we have added an audience of 2.5m to our existing group. Our influencers have a direct line to this audience, the majority of whom are females aged 25-55. That’s a compelling offer to brands seeking to create authentic relationships with what is arguably the most powerful demographic when it comes to Australian consumers.”
The signing of the new talent follows on from The Remarkables launching its separate offering designed specifically for “influential online pets”.
Miranda Ward worked for Mumbrella from 2013 to 2017, eventually becoming deputy editor. Miranda joined Mumbrella in September 2013 from Sky News.
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