SodaStream launches new campaign for world recognition of new continent

Sodastream has created a digital campaign to raise awareness of a garbage island in the Pacific Ocean and promote its product as the environmentally friendly alternative to bottled soft drinks.

The organisation has launched a website and online petition for ‘The Secret Continent’ campaign that calls for the pile of waste, that is double the size of Texas, to be recognised as the world’s eighth largest continent by world leaders.

https://www.youtube.com/watch?v=8jOEoVcx-PE#t=49

A video on the site ironically depicts the island as a holiday resort and introduces a new range of species, such as ‘Plastic Phish,’ ‘Common Piranha-Cola’ and ‘Longneck Tube’.