SodaStream’s Christmas campaign sees Santa slim down to wear his green suit

sodastream santa greenSodaStream has taken another swing at rivals Coca-Cola taking the image of a fat, red-suited Santa created by the beverage giant in the 1930s and making him slim down to fit into his traditional green suit.

The campaign, created by digital agency 1000heads, runs across SodaStream’s social media channels primarily and sees Santa begin a journey of exercise and nutritious food, and aims to push the carbonated drink system’s healthier credentials.

A previous ad from SodaStream taking aim at soft drink rivals was banned in the US and UK but passed for Australian TV.

Ilan Nacasch, CMO of SodaStream said in a statement: “Coca-Cola takes particular pride in having helped shape the image of Santa, and tell this story on their corporate website. At SodaStream,we take pride in enabling people to live a healthier lifestyle and enjoy a healthier planet.”

The #GreenSanta campaign is also running a competition, which invites consumers to enter weekly competitions which run along the “diary entries”.

Nacasch said: “While Christmas is a time of indulgence, through Santa’s journey we want to show consumers that they can enjoy the holidays and indulge, while still following a healthy lifestyle.”

green santa


  • Client: SodaStream
  • Digital: 1000heads
  • PR: Luchford APM (global)/ Access PR

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