Southern Cross Austero teams up with Shazam to promote Universal Music artists

Southern Cross Austereo (SCA) has launched the first radio campaign in Australia with Shazam aimed at driving awareness of Universal Music Australia (UMA) and their artists in the lead-up to Christmas.

The campaign will run across SCA’s Today Network in metro and regional markets and will encourage listeners to use the Shazam App to tag UMA songs for a chance to win a trip to Los Angeles, plus downloadable albums from the artists featured in the campaign.

Head of digital and innovation for SCA, Clive Dickens, said in a statement: “The partners on this campaign are a natural fit. Southern Cross Austereo is committed to redefining the relationship between brands and consumers through native concepts across our multiple platforms.”

The partnership has been driven by media agency Mediacom and will be promoted across the Today Network’s radio websites, with digital elements including embedded video clips from UMA’s artists that encourage purchase from iTunes.


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