Solahart’s new ad says it is the ‘free energy expert’
Elevencom has created a 30 second ad for Solahart, setting up the company as “the experts in free energy.”
The announcement:
Australia’s leading solar hot water brand, Solahart, has released a major new brand campaign via Sydney advertising agency, Elevencom.
The new campaign, which rolls out nationally this week, relaunches the brand as Australia’s free energy experts.
Solahart’s General Manager Sales and Marketing Renewables, Stephen Cranch, said the campaign was an important step in securing Solahart’s future dominance in the category.
“Solahart has always been known for offering hot water free from the sun, but this new campaign gives us a strong platform to deliver this message across our product range and across all media,” Mr Cranch said.
Elevencom was appointed to the Solahart account in February this year following a competitive agency review.
“In a market very concerned about rising energy costs, we think this proposition built around freeing people from those concerns is a very powerful one,” Elevencom Director of Operations, John McLachlan said.
Solahart has a network of around 100 dealerships nationwide and is celebrating 60 years of operation this year. Solahart is a division of Rheem Australia Pty Ltd.
Credits:
Client: Solahart
Chris Mundy, General Manager, Renewable Energy
Stephen Cranch, General Manager, Sales & Marketing, Renewables
Una Morrison, Advertising and Promotions ManagerAgency: Elevencom
Creative Team: Ryan Fallowfield, Jono McCauley, Tim Arrowsmith
Production: John McLachlanProduction Company: Orange Whip Films
Director: Colin Skyba
Producer: Alex MooneyMusic: Steve Balbi
Source: Solahart media release.
