Solar Victoria delivers wholesome campaign via Hive Creative
Through a cute campaign developed alongside creative agency, Hive Creative, Solar Victoria is encouraging Victorians to ‘put the sun to work’ and embrace the power of solar energy.
The platform reimagines the sun as a smiling, helpful mascot who supports people to enjoy a better quality life. Its film portrays this by placing the sun in peoples’ homes to perform a range of tasks – whether that be vacuuming, turning on an air conditioner, or heating up water.
“We personified the sun to show how it’s working for you, making life easier and more enjoyable,” Hive’s chief executive officer (CEO) and founder, Wayne Murphy, explained.
