Solo kicks off ‘unofficial sports’ competition

Lying down in obscure places, toast throwing and playing footie with a crushed can are being celebrated in an ‘unofficial sports’ competition as part of a campaign for Solo.

The soft drinks brand wants to be recognised as ʻThe Official Thirstcrusher of Unofficial Sportsʼ and has launched a website,, to collect and celebrate quirky alternative sports.

Solo has a history of supporting non-sports, having ambushed Coca-Cola during the last FIFA World Cup.

The winner of the competition, which will be promoted on Nova and supported with 30-second radio ads and live reads from FItzy and
Wippa, stand to win $10,000. It closes on April 27.

The site, created by BMF, launched yesterday.


  • Client: Solo
  • Creative agency: BMF
  • Creative Director: Dennis Koutoulogenis
  • Media: Carat

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