Some advice to PRs on where to stick your world cup goodies…
There’s a delicate art to the PR gift.
Too expensive and it looks like a bribe.
Too cheap and it hurts rather than helps the brand.
Too generic and it doesn’t cut through.
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Berocca will come in handy
Christmas gift for David Koch and Mel???
I knew there was a reason… 😛
Part of me hopes Akamai did this on purpose.
Tim, you DO know who Akamai are, don’t you?
better than a cheap soccer ball and a stubbie holder surely.
Meanwhile, I saw an airline advertising the fact that it sponsors NZ’s soccer team on streets signs in Australia. Go figure.
And no, the street signs weren’t concentrated in Bondi! 😉
England!
Only cheering for three games as well then?
Hey Tim – I have an Akamai pen Tim… swap it for the Socceroos gear?
Too late, Sheppy… already given it all away to our work experience visitor…
Cheers,
Tim – Mumbrella
Beaudacious, I think I love you.
@Steven – Not sure which airline it is, but I would have thought this to be a reasonably smart execution on behalf of the airline given the number of Kiwis in Australia – and the fact that a majority of them refer to the motherland as “home”.
In terms of Akamai, unless they actually said what they did in the supporting material to the package, it would be a complete waste, but I assume they are a support to QANTAS? Enjoy the goodies anyhow!