Sony consolidates Australian media into Omnicom Media Group, OMG avoids conflict with Apple and HP
Sony has consolidated all of its Australian media planning and buying into Omnicom Media Group after a pitch that sees Starcom MediaVest move off the business.
The shift marks the first time OMG will be buying at a group level in Australia, which it will do through bespoke unit Sony@OMG. The unit is designed to avoid conflict with PHD client HP and OMD client Apple.
The news comes four months after Aegis avoided a conflict situation when it added Holden to a client list that also features BMW and Nissan.
OMG already handled Sony Computer Entertainment through OMD and Sony Mobile through PHD, and now has a more powerful position on the roster alongside strategy agency Naked Communications, Euro RSCG, which handles creative and digital, and Hausmann Communications, which handles PR.
