Aegis recovers from $60m ANZ loss with $53m Holden win

Media agency Starcom MediaVest has taken a massive hit after a global media review sees key client Holden – and $53m in billings – depart.

The $3bn global General Motors review was won by Aegis Media, which in Australia operates the Mitchell & Partners, Vizeum and Carat brands.

Carat handles the GM business in other markets, and the Holden account is also likely to be run out of Carat in Australia.

Aegis handles both the Nissan and BMW accounts in Australia, but Aegis Media Pacific executive chairman Harold Mitchell told Mumbrella that conflict was “not an issue”.

“Banks, accounting firms and lawyers handle the same sort of clients. It’s perfectly possible with media too,” said Mitchell. “In any case, our other car clients were informed well before we won the business and they are comfortable with the arrangement.”

The win comes at a good time for Aegis Media Australia, which took a big hit after ANZ moved its media account to PHD earlier this week. The account is reckoned to be worth $60m.

The Holden account will change hands on April 1.

Starcom Australia’s COO Chris Nolan said in a statement: “We are enormously proud of the fantastic relationship we have built with our local GM clients and the great things we have achieved together over the past four years.”

“The outcome of the global review is obviously disappointing given the momentum we have been building together locally. We have nothing but respect and admiration for the local GM team and we wish them well as they transition media partners in line with the wishes of their global management.”

Holden was one of Starcom’s largest clients. Its others include Suncorp, Metcash, Mars, Lion, Samsung, Sony, Subaru, South Australian Government and Sportsbet.


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