Sony launches promotional campaign in countdown to World Cup

Sony, the official electronics partner of FIFA and the Socceroos, has launched a new ad campaign and promotion in the lead up to the World Cup.

Tim Cahill, Sony ambassador and Socceroo is the face of the company’s promotional push which includes a TV commercial to support its Bravia brand.

Sony is offering consumers 45,000 PlayStation3 consoles with the purchase of a selected Bravia TV set.

Saatchi & Saatchi created the TV ad, with promotional and below-the-line activity by The Marketing Zoo. Media planning and buying is being handled by Starcom.

Meanwhile, Cahill is also starring in the latest ad for Optus. It’s centred on the telco’s sponsorship of Football Federation Australia and its association as the mobile broadcaster of the World Cup.

Tim Burrowes

Tim Burrowes founded Mumbrella in 2008. He worked on Mumbrella until 2021. At various points he was editor, content director and editor-at-large. He now writes industry newsletter Unmade - subscribe at unmade.media

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topics AdvertisingFIFApromotionSonyTim CahillWorld Cup

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Comments: 1

STEPHEN WALLS 4 May 10

WHAT ABOUT A MEMORABLE PIECE OF MUSIC.. OR SONG !!
IS THAT BEYOND SONY OR OPTUS.
GREAT VISUALS , DISAPPOINTING MUSIC.
HOW ABOUT TEAM, SPIRIT, HEART… COME ON AND PLAY …..
NOW THAT’S A GOOD CHORUS.
COMING SOON TO YOU TUBE.

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