Story of Daft Punk’s outback adventure, Rolling Stone’s bar and Coca-Cola’s peace mission to be told at BE Festival

The man who brought Daft Punk’s global album launch to the rural town of Wee Waa will tell the story of the project in a session at next month’s Festival of Branded Content & Entertainment.

John Parker, GM of marketing & promotions ANZ from Sony, who led the launch of in Wee Waa, a small  town in NSW will present the thinking behind the project and what it delivered for the brand and band.

Parker will be on a panel discussing how real life experiences can connect consumers with brands. Other examples to be discussed include Rolling Stone magazine’s Sydney bar and Coke’s Small World Machines.

The session will examine different approaches to bringing the brand to life, and the role of brand-led offline experiences in building engaged audiences.