Story of Daft Punk’s outback adventure, Rolling Stone’s bar and Coca-Cola’s peace mission to be told at BE Festival

daft punk random access memoriesThe man who brought Daft Punk’s global album launch to the rural town of Wee Waa will tell the story of the project in a session at next month’s Festival of Branded Content & Entertainment.

John Parker, GM of marketing & promotions ANZ from Sony, who led the launch of in Wee Waa, a small  town in NSW will present the thinking behind the project and what it delivered for the brand and band.

Parker will be on a panel discussing how real life experiences can connect consumers with brands. Other examples to be discussed include Rolling Stone magazine’s Sydney bar and Coke’s Small World Machines.

The session will examine different approaches to bringing the brand to life, and the role of brand-led offline experiences in building engaged audiences.

rolling stone live lodgeMatt Coyte, Rolling Stone’s editor-in-chief will discuss the magazine’s pop up bar “Live Lodge”, which which is currently offering readers a specially created bar, with live performances, screenings and artists including Boy and Bear serving drinks and hanging out with punters over the course of three weeks.

And the producer at Leo Burnett Sydney, Adrian Gunadi, will share the story behind the creation of Coca Cola’s award-winning Small World Machines project, which saw two video linked vending machines set up in Pakistan and India. Adrian Gunadi worked in Pakistan to create the project.

The session will examine how to create real life experiences that resonate with the audience, how to make the most of the live event in creating ancillary content and how to ensure that the event has scalability through documentation, sharing content with fans, and results in conversion.

Festival of Branded Content and Entertainment logo 2013


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