Sony targets shoppers with oOh! Connect retail campaign for Xperia smartphone

Sony has targeted  shoppers with its oOh! Connect retail campaign for the Xperia smartphone.

The release:

In a grab for consumer attention for its new range of phones, Sony has teamed up with oOh! Edge to set up Sony Connect Kiosks in major shopping centres that, like the Xperia smartphones promise, are packed with entertainment including a Sony prize grab machine at each location.

The experiential campaign, which also aims to raise awareness of Sony’s sponsorship of the upcoming FIFA World Cup, will see the activations set up across oOh!’s Connect Kiosk network in Sydney, Melbourne and Brisbane.